How to turn the Santander account into the rewards account and increase its perceived value?
Santander is currently the largest private bank in Portugal and offers a wide range of financial products and services, including accounts, loans, cards, insurance, and investments.
The 360º campaign 'Santander 123 Está Lá' originated from a real client brief during the final project of the UX/UI Design course at EDIT. In collaboration with colleagues from UX/UI Design and Digital Marketing & Strategy, we developed an integrated campaign to reinforce the value proposition of the Santander account.
The goal was to enhance the perceived value of the Santander account and position it as the rewards account, making it more relevant for three target audiences:
During the project, I was responsible for:
The 'Santander 123 Está Lá' campaign was created based on the following conclusions:
To materialize this vision, several touchpoints for the campaign were developed, including:
With this approach, we were able to communicate effectively and engagingly with each target audience, consolidating the Santander account as the rewards account.