Santander

About

Santander is currently the largest private bank in Portugal. It has the following products and services: accounts, credits, cards, insurance and investments, among others.

Challenge

Position the Santander account as the rewards account, with the aim of increasing the perception of its value, taking into account the Young Adults, Families with Children and Seniors targets.

Solution

Creation of the Santander 123 Está Lá campaign, based on the following conclusions: the relationship with Santander goes beyond banking, Santander's presence in the daily lives of its customers and more than partners and rewards are the experiences we can live. For this, new features were developed for the mobile application, a microsite, posts for social networks, a TV spot, billboards, banners, among other materials.

Methodologies

Desk Research
Interviews
Questionnaire
Personas
Functional Benchmarking
Customer Journey
Lo-Fi Wireframes
Hi-Fi Wireframes
User Testing
Visual Design
Prototype

Project

Mobile application, responsive microsite, newsletter, social media posts, various graphic materials, video

Services

UX Design
UI Design
Frontend Web Development

Technologies

Figma
FigJam
Miro
Google Forms
Google Docs
HTML5
CSS3
jQuery

Team

Magda Pimentel (UX/UI Design, Frontend Web Development)
Diogo Moutela (UX/UI Design)
Francisco Carvalho (UX/UI Design)
Hugo Pereira (Digital Marketing, Strategy)
Inês Jesus (Digital Marketing, Strategy)
Joana Villas (UX/UI Design)
João Ruivo (UX/UI Design)
Rita Coutinho (UX/UI Design)
Sandra Silva (Digital Marketing, Strategy)

Context

EDIT

Year

2022