Santander is currently the largest private bank in Portugal. It has the following products and services: accounts, credits, cards, insurance and investments, among others.
Position the Santander account as the rewards account, with the aim of increasing the perception of its value, taking into account the Young Adults, Families with Children and Seniors targets.
Creation of the Santander 123 Está Lá campaign, based on the following conclusions: the relationship with Santander goes beyond banking, Santander's presence in the daily lives of its customers and more than partners and rewards are the experiences we can live. For this, new features were developed for the mobile application, a microsite, posts for social networks, a TV spot, billboards, banners, among other materials.
Mobile application, responsive microsite, newsletter, social media posts, various graphic materials, video
Frontend Web Development
Magda Pimentel (UX/UI Design, Frontend Web Development)
Diogo Moutela (UX/UI Design)
Francisco Carvalho (UX/UI Design)
Hugo Pereira (Digital Marketing, Strategy)
Inês Jesus (Digital Marketing, Strategy)
Joana Villas (UX/UI Design)
João Ruivo (UX/UI Design)
Rita Coutinho (UX/UI Design)
Sandra Silva (Digital Marketing, Strategy)